BEAR Originals is a multi-disciplinary creative studio
that specialises in brand strategy and content solutions. Created by Saasha Burns and Sammy Leetham, founders of modern Australian lifestyle brand BEAR, Originals is born out of the idea to create high quality, unique and distinctive brand communication.
Guided by the vision of their name; original thinking leads to unexpected outcomes.
BEAR Co-founder, Creative Director of BEAR Originals and Model, Saasha Burns is one of Australia’s most influential leaders of style. A contributor for Vogue Australia, Saasha creates an original visual narrative on her nomadic travels, capturing the imaginations of like- minded people around the world.
With over a decade of industry experience in both agency environments and as a successful creative consultant, Saasha has specialist knowledge in marketing strategy and innovation, creative production, copywriting and art direction. With her entrepreneurial spirit, strong vision and business acumen, Saasha continues to create meaningful digital solutions for brands with purpose and authenticity for the modern world.
Based in Byron Bay, Saasha lives the quintessential Australian lifestyle, and is happiest when she is immersed in nature and by the sea.
Sammy Leetham is a Melbourne born entrepreneur, Co-Founder and Chief Executive of modern Australian lifestyle brand, BEAR. Through a number of senior roles for luxury international and emerging brands, Sammy is recognised as one of Australia’s leading voices on business strategy and brand-based innovation.
Informed by his strong business education in both Melbourne and Switzerland, having completed an MBA at the prestigious Melbourne Business School and St. Gallen University, Sammy successfully executes brand strategy with focus and sound academic thinking to achieve significant and sustainable results.
A natural creative and self-taught photographer, Sammy spends his downtime between the beaches of Byron’s Wategos and Malibu’s First Point. In-between his travels, he can be found outdoors and barefoot in his hometown of Byron Bay with his Siberian Husky, Minnesota.